cash app (block) · senior designer, systems & standards · 2021–2026

• founding member of cash app's systems & standards team (~25 members); led the strategy to transform a fragmented asset/token system into a cohesive, scalable system across ios, android, and web
• designed and maintained 1,000+ icons across block — cash app, square, goose, bitkey, and tidal — streamlining production workflows to ship library updates independently, removing engineers from the critical path
• built an mcp server connecting token libraries to internal ai agents leveraging semantic search through image and text embeddings; benchmarked across embedding models using structured evals to optimize retrieval accuracy
• led interaction and motion efforts to establish the foundational elements of cash app's motion system; translated motion designers' cel animations and complex lottie files into tokenized, prototype-ready animated components
• second among 500 design team members across block to ship production prs; ranked top 10 on the company leaderboard for both pr volume (8th) and repo diversity (3rd)
• championed designer-to-production culture, mentoring teammates to open their first prs and leading systems & standards to become the first team at block in which 100% of designers shipped to production
• fostered early adoption of ai tools to accelerate design workflows; led a rapid creative asset sprint using image generation tools, defining a new asset style and visual language for brand studio partners
• illustrated digital assets for cash app visa partnerships and custom card designs (339.4 million social media impressions across super bowl activations in 2023, 12% increase in sign-ups in early 2025)
• created the face of moneybot, cash app's ai-powered financial assistant (launching to 57 million mau)

cash app (block) · product designer · 2019–2021

• paired with research and copywriters to identify pain points in support and identity verification flows during sustained code-red conditions and rapid user growth (24m to 44m mau)
• revamped chatbot module with new interaction patterns, illustrations, and loading states
• created animations and illustrations for cash app's social platforms, driving social engagement for cash app fridays, making cash app the top download in the app store's personal finance category for several months (2019–2020)
• initiated a comprehensive audit of cash app's asset library and pitched a system-wide redesign to leadership, directly leading to role as a founding member of the systems & standards team

convene · lead product designer · 2017–2018

• established a modular design system for a multi-brand, global hospitality company in collaboration with engineers and product leads
• designed and launched building access and elevator app for high security office buildings in manhattan's world trade center

fuzz productions (now monstarlab) · product designer · 2015–2017

• designed, launched, and maintained web and mobile products for shake shack, anheuser-busch, rockefeller center, otis elevators, the huffington post, and stupid cancer — several including cms-driven content systems for non-technical teams

various fashion startups · frontend web developer · 2011–2014